Emotional intelligence: why it can matter more than iq highlights the strong influence of emotional intelligence on every individuals life it has always been understood that intelligence quotient or iq plays a very small role, if at all, in a persons true success and happiness but, only the pioneering research in the field of emotional intelligence has been able to truly define the factors that make or break a persons life backed by solid cognitive and behavioral research, the book delves into the impact of an individuals emotions on all of his/her choices it juxtaposes the rational side of the brain with the emotional side, showing how the brain tries to strike a balance between both during crucial moments it also asserts that due to the influence of external factors, more often than not, the emotional side ends up taking precedence in a crunch - from Amzon